Afronation: Cancellation leads to a loss of over N1 billion in tourism for Lagos economy

Busy Flies November 2, 2023
Updated 2023/11/02 at 1:19 AM

The cancellation of Afro Nation’s highly anticipated debut in Nigeria, known as the world’s largest Afrobeat festival, could have brought in more than N1 billion to the local economy this December.

Festivals and music concerts have always been acknowledged as powerful catalysts for economic development, bringing together people from various regions.

The estimated attendance for the event was substantial, with tickets priced at an average of N23,000. VIP access tickets were set at N230,000, while general access tickets were available for N30,000.

The projected total revenue from regular ticket sales alone is estimated to surpass N1.25 billion, taking into account the capacity of the venue, which can seat up to 55,000 people. However, due to the impressive lineup of artists, such as Burna Boy, Flavour, Seyi Vibez, Black Sherif, and J Hus, it was expected that the audience would exceed 60,000 attendees.

Furthermore, the timing of the festival during the festive season would have had a positive impact on transportation, logistics, and local businesses, contributing to overall economic growth.

Additionally, AfroNation is known not just for its music, but also for its influence on fashion, food, and art, representing a vibrant mix of cultures. Attendees were eagerly anticipating an immersive experience that showcased the best of Africa and more.

Revised: Key Information about Afronation
In 2019, Afronation held its first concert in Ghana, making it the first African country to host the international festival. This was made possible through a 5-year partnership deal with the Ghanaian government.

During its debut year, the majority of attendees, about 90%, came from international destinations.

To ensure the smooth operation of the four-day festival, a workforce of 150 laborers was hired daily, totaling 600 workers over the course of the event.

Afronation also provided significant business opportunities for local real estate firms, as they hosted festival executives and artists at a substantial cost, amounting to thousands of dollars.

In 2022, the international festival came to an abrupt halt due to concerns for the safety of attendees. This unfortunate decision was made by Afro Nation, who had originally planned to hold their Detty December concert in Lagos on December 19-20, 2023.

Afro Nation’s commitment to providing a high-quality event that meets Nigeria’s standards led them to cancel the concert. They have promised to refund all ticket purchases, including booking fees, and will be sending detailed instructions for the refund process to ticketholders via email.

While the festival has not disclosed the specific reasons for the cancellation, there is speculation that it may be due to sponsorship challenges or logistical issues.

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