5 Reasons Why Business Plan Is Critical For Business Success

admin April 21, 2018
Updated 2019/12/03 at 3:00 PM
Benefits of a business plan

There are several benefits of a business plan. A Business Plan is very critical for the success of any venture. There is a popular saying that “those who fail to plan, plan to fail”. This is true in every sense as everything in life we do requires planning for us to achieve expected outcomes.

For example, you can’t build a good house without a plan in place, but a lot of people expect to do well in business without a proper plan on how to achieve their business objectives.

A business plan is like a road map or blueprint for your business, and unlike a house which is static and may not require modifications when done, a business plan can change as the business objectives or other variables change.

An updated business plan during the growth stage can be useful for forecasting or raising additional capital, and even if the business is to be sold or closed, a business plan can include timelines and strategies for achieving desired outcomes.

There are several reasons why a business plan is important before you start off in business and throughout its lifetime but below are few benefits of a business plan;

Benefits of A Business Plan


  • It helps you check the viability of your business

    Putting together a business plan can reveal if your planned business is viable and this will save you the heart break of embarking on a failed project. This will save you a great deal of time and money and enable you move on to another or better idea.

  • It helps you achieve desired outcomes

    A business plan will help you avoid the mistakes and pitfalls, especially at the startup phase; where there are lots of challenges and unforeseen problems. It will ensure that you pay attention to both the operational and financial objectives of your new business and by so doing have better odds of succeeding

  • It is important for securing funding

    Most businesses require funding at either the startup phase or during the growth phase. It will be almost impossible to get funding from banks and other investors without a well-developed business plan. With a good business plan, your lenders or investors can assess the risks and potential of the business and this will aid their decision to lend or invest.

  • It makes business planning manageable and effective

    A business plan is still very important, post startup phase as businesses are dynamic in nature. Businesses change and grow and a change in original plans may require new goals. Reviewing business plans can show missed and accomplished goals, timelines and budgets; and also assist in taking appropriate decisions that will lead business back on track.

  • It helps establish how to allocate scarce resources

    All businesses no matter the size battle daily with how to efficiently allocate scarce resources; in order to achieve best possible outcomes. Time, money and people which are important to run a successful business are always limited; and have to be deployed in the most effective and efficient manner. A business plan helps you focus on priorities.

Writing a business plan can seem stressful, time consuming or a waste of time ;but it’s so important if your business must survive past the start-up phase. The benefits of a business plan are too enormous to wish away. This may also be the time for existing businesses without a plan to start putting one in place.

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