How To Build A Personal Brand In Tech

Mary Joseph
Mary Joseph May 17, 2023
Updated 2023/05/19 at 11:42 AM
How to build your personal brand

What precisely is a personal brand? Is it essential to have one? And if it is, what steps should you take to create one?

Essentially, a personal brand is a representation of your values and what you can provide, whether it exists online or offline.

 If you want to differentiate yourself in your field and build relationships with others in your industry to find relevant career opportunities, establishing a personal brand is necessary.

What does an individual brand entail and how can you discover yours? If you’re uncertain about the beginning point, no need to fret, as you’ll find all the necessary information here.

What Does A Personal Brand Mean?

In essence, a personal brand refers to a representation of yourself, your beliefs, and your skills through either digital or physical means.

 This representation showcases how you want to be perceived by others and can aid in establishing your reputation and expertise within your field.

With a strong personal brand, you can improve your chances of being recognized and trusted as a reliable figure in your industry, which can ultimately lead to career advancement and other professional opportunities.

Personal branding is similar to branding in the traditional sense, but instead of promoting a product, you are promoting yourself.

For instance, the Nike “swoosh” is instantly associated with sportswear, while the bitten apple logo is immediately linked to a particular technology company.

 Personal branding is concerned with the kind of associations people make when they see your name or profile picture.

It’s about how you want to present yourself to others.

Where Can People Find Your Personal Brand?

It’s not possible to define personal branding in just one or two concrete objects.

Instead, it is an all-encompassing presence that expresses itself in diverse ways and platforms such as articles, videos, images, social media bios, personal websites, and LinkedIn headers.

A robust personal brand should reflect your authentic self and be consistent and well-considered.

The next section will explore the significance of establishing a personal brand.

Why Is A Personal Brand Necessary?

You may be questioning the necessity of a personal brand and whether it’s only relevant for celebrities or individuals seeking social media fame, which may come across as self-important.

It’s understandable if the thought of creating a personal brand makes you uneasy because many people feel the same way.

Having a strong personal brand is crucial, even if you are not establishing yourself as a freelancer.

A personal brand enables you to convey your proficiency, background, and individuality, regardless of the industry you are in or aspire to be in.

In essence, it informs others of your identity, values, and reasons for reaching out to you. This is advantageous because it communicates to others who you are, what you stand for, and why they should connect with you. Let’s delve deeper into why this is beneficial.

The main objective of personal branding is to enhance your professional connections and advance your career.

Developing A Successful Personal Brand Will Empower You To:

Boost Visibility:

When you are working on creating your personal brand, it means that you are consistently sharing your content and thoughts with others, whether it is a short message or a detailed blog post.

 As you continue to share your content regularly, it will gradually improve your visibility in the specific communities you have chosen to participate in.

Create A Connection With Others:

The concept behind creating a personal brand is to infuse some character into your professional image, demonstrating that you’re not only a highly skilled expert, but also an everyday person similar to everyone else.

This helps you establish a connection with others and build understanding and rapport.

Make Yourself Stand Out From The Crowd:

Although anyone can share online content and establish an online presence, your personal brand is something that is entirely your own and cannot be copied by others.

Your personal brand provides an opportunity for you to distinguish yourself from others and connect with the people you want to reach.

This is how you can create resonance and grab the attention of the individuals you wish to engage with.

Make A Lasting Impression:

Creating a personal brand not only distinguishes you from others but also helps you to leave a lasting impact.

When someone is searching for a unique content strategist or an environmentally conscious designer in the future, your personal brand will make you immediately recognizable and memorable.

Boost Self-Confidence:

As you work on building your personal brand, you’ll need to reflect on your abilities, the benefits you provide, and your distinctive qualities.

This is a valuable opportunity to recognize your strengths and the contributions you can make, which can increase your self-assurance and inspire you throughout your professional journey.

What Constitutes A Great Personal Brand?


The primary goal for your personal brand is to showcase its worth. Given the vast number of people posting content online, it’s challenging to stand out in the crowd.

To overcome this, the key is to provide content that adds value and cuts through the noise.

Ensure that you post carefully and purposefully.

Consider whether what you’re sharing will be useful to your audience, whether they will appreciate it, and if it will connect with them in some way and enhance their day. If it meets the “thank you” test, then you can confidently publish it by pressing the “post” button.


What is the definition of authenticity and how can one develop it? To begin with, avoid giving the impression that you possess more knowledge than you actually do.

 If you attempt to overstate your abilities or fabricate facts, others will eventually notice, and this will not be impressive to potential employers, customers, or colleagues.

 Instead, have faith in your existing expertise and acknowledge that you will continue to gain knowledge and improve throughout your professional journey.

 This type of truthfulness and openness is more attractive and credible.

The next point to consider is that you should not hesitate to display your unique personality.

Remember, while recruiting, expertise is not the only factor that employers seek.

They also desire someone with whom they can establish a connection and understand.

You don’t have to be entirely formal and professional at all times.

 It is advantageous to inject a bit of your personality here and there since individuals prefer working with individuals.

 This strategy can significantly benefit you.

 In summary, the key to creating your personal brand is to be genuine and provide substantial worth.

How To Develop Your Personal Brand: A Step-By-Step Guide

How to build your personal brand

Create A Personal Branding Statement:

In brief, a personal branding statement is a concise summary of your identity and goals that can be communicated in one or two sentences.

It consists of three essential elements: your current or desired job title, your field of expertise or specialization, and a distinctive aspect of your personality or skill set that can offer value to your profession, such as a unique talent or attribute.

Your personal branding statement can be likened to an elevator pitch. Experiment with saying it out loud until you feel that it accurately represents your identity and the value you can provide.

Determine Your Primary Audiences:

You have created your own personal branding statement.

The following step in your personal branding strategy is to determine the groups of people you want to reach out to.

Initially, consider your professional aspirations and then identify those who can aid you in reaching those goals.

 Who are the people or groups that you want to interact with or appeal to? Rather than just targeting a broad category like “companies looking to hire designers,” make a detailed list of various companies or types of companies that are likely to require designers in your local area.

Decide On A Relevant Topic To Talk About:

After identifying your target audience, the next step is to establish a connection with them.

 Determine subjects that you are comfortable discussing and that would also attract your audience’s interest.

It is essential to strike a balance by selecting topics that both you and your audience are enthusiastic about.

 Avoid choosing random topics solely based on your audience’s preferences, and do not limit yourself to discussing only your favourite topics if they are not pertinent to your audience.

Take Some Time To Locate The Ideal Niche.

Do you have a personal branding statement and know your target audience and topics? If so, you’ve already taken the first step in creating your personal brand.

Now, it’s time to increase your online presence by updating your profiles, discussing your selected subjects, and engaging with appropriate individuals.

Share Stories:

Recall the advice about displaying your personality and establishing a connection with others. One effective approach to achieve this is through storytelling.

By sharing your own anecdotes and experiences, you enable people to feel more connected to you, which fosters empathy and encourages your audience to identify with your endeavours.

Therefore, it’s beneficial to occasionally reveal personal aspects of yourself without hesitation.

Keep An Eye On The Effectiveness Of Your Content:

Although it’s not necessary to obsess over analytics, it’s beneficial to monitor your content’s performance.

By doing so, you can gradually figure out what is effective and what isn’t, and adjust your strategy accordingly.

Which days of the week are you publishing content? Which platforms and content formats are generating the most engagement? To keep track of these metrics, utilize a tool such as Buffer and make changes as needed.

Be Vulnerable:

In the beginning, building your personal brand may seem daunting and may trigger imposter syndrome, which is common for everyone.

However, the key to overcoming it is by being genuine, showing vulnerability, and contributing value to your field.

Although it may feel awkward initially, with time, it will become effortless, and you will be amazed at how rapidly you begin to see the benefits of your personal branding endeavours.

Take Advantage Of Your Past Experience:

If you’re entering a new field, it may seem like you’re starting from the beginning, but it’s important not to disregard your past experience as worthless or irrelevant.

Your previous experiences are essential in shaping the value you can contribute to your new profession.

Therefore, don’t hesitate to discuss them because they can make you stand out in a positive way.

Consider your past experiences and skills and how they could be valuable in your current profession.

For instance, if you previously worked in the food industry and transitioned to becoming a designer, your ability to make people feel comfortable could be advantageous when conducting user research and usability tests.

 It’s possible to utilize your previous work experiences in numerous ways and integrate them into your present career, so invest time in connecting the dots when developing your personal brand.


In conclusion, this is a comprehensive guide to personal branding, filled with valuable suggestions and recommendations. Hopefully, you found it helpful and are now prepared to start creating your personal brand. It’s essential to emphasize authenticity and provide value to succeed.

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