Exploring Non-Technical Careers In Tech Companies

Mary Joseph
Mary Joseph May 17, 2023
Updated 2023/05/17 at 11:39 AM
Non Technical roles in tech

The technology industry can be an exciting journey with potential benefits like higher salaries, many options for remote work, and relatively lower barriers to entry.

Despite this, you don’t necessarily have to give up your passion for another industry to enter tech.

After finishing a coding boot camp, you can still pursue your interests and also explore in-demand positions that non-tech employers are looking to fill.

Tech firms have become highly sought-after workplaces and are consistently ranked among the best employers globally.

As a result, many professionals from non-technical backgrounds are eager to transition into the tech industry.

Some attempt to learn to code or enrol in data science courses in order to acquire technical skills, but their enthusiasm tends to wane quickly as they struggle to balance their primary career demands with these new pursuits.

However, there are several non-technical positions available in technology companies. If you’re interested in starting your own technology career, we’ve compiled a list of ten such positions that don’t require any technical knowledge or expertise.

Non-Technical Career In Tech To Explore

Product Marketing:

Product marketing encompasses the actions taken to bring a new product to the market, including creating strategies to advertise and sell it to customers.

Effective product marketing relies on having a thorough understanding of the target audience and implementing carefully crafted messaging to increase a company’s revenue and the product’s popularity.

The primary objective of a Product Manager is to devise strategies for promoting the acceptance and significance of products among current clients.

They are also responsible for comprehending the purchasing process of customers and customizing marketing efforts that are suitable for prospective purchasers.

The responsibility of product marketers is to manage the branding, pricing, and positioning of a product, including any new features.

Conversely, product managers focus on designing a product that addresses a particular user issue.

To entice users, product marketers craft a compelling narrative that highlights how the product solves their problems.

They also devise plans to attract, involve, and retain the desired target audience.

Sales Development:

Sales development refers to the process of identifying and evaluating potential leads to determine if they are viable for further sales outreach.

Its goal is to minimize the time and resources spent on low-quality leads by bridging the gap between marketing and sales.

In essence, sales development reviews the leads generated by the marketing team to ensure their readiness for the next stage of the sales process.

A Sales Development Representative is an internal sales professional whose main duties include reaching out to potential customers, searching for new business opportunities, and assessing the quality of leads.

They guide leads through the sales process by establishing a rapport with them and gaining knowledge about their company and requirements.

Web Design:

To work as a web designer, you need to have various skills, such as developing attractive designs and arranging them on web pages.

As a web designer, your everyday duties may include carrying out tests for users and examining the outcomes, teaming up with design groups to build model websites, and incorporating feedback from those who have a stake in the project or are using the website.

Your exact responsibilities as a web designer may change based on the type of role you choose, such as User Experience (UX) designer, User Interface (UI) designer, Interaction designer, or Graphic designer.

Human Resources Manager:

Irrespective of the field, the key element in any enterprise is its workforce. Human resources are responsible for fostering and sustaining this crucial asset within a workplace.

In the case of a technology firm, the presence of a proficient Human Resource Specialist is critical to its achievements.

The term “human resources” pertains to the department of a company that manages the individuals employed by the organization and any matters related to them.

These matters may include staff training, salary and benefits, employee recruitment, hiring, and orientation.

Product Management:

Organizations require the skills and knowledge of a product manager to assist with developing strategies for the marketing of their products.

Product managers often act as product owners and are in charge of organizing and strategizing product enhancements, feature updates, and new product releases.

Product managers work collaboratively with researchers, designers, engineers, and marketers to develop and deliver a product, starting from its conception to launch.

This involves considering both the needs of the users and the goals of the business.

To determine the product roadmap, and priorities, and address user experience concerns, it is necessary to comprehend how users interact with the product and collaborate with the developers.

Market Research Analyst:

Non Technical roles in tech

Market research analysts are professionals in the business industry who provide consultation services to various individuals or products, with the purpose of gathering, analyzing and interpreting business-related data for their employers or clients.

They then present their findings in the form of reports, which may include details about business opportunities, market nature and users, potential areas for product or service growth, consumer needs, and other factors that may impact sales.

These reports are often compiled in spreadsheet format.

Social Media And Content Management:

Content management encompasses the tasks of creating and publishing blog articles, and collaborating with designers to produce narratives, infographics, and other mediums for disseminating product information to the intended audience with the aim of promoting and advertising the product.

The responsibility of content managers is to guarantee that a product’s marketing messages are disseminated across different media channels.

Additionally, they are in charge of creating campaign plans that can aid in raising product awareness among the target audience.


Finance professionals play a vital role in the tech industry by analyzing sales and profit data, managing financial transactions, providing guidance on financial ethics, and overseeing income and expenses.

They are responsible for creating cash-flow statements, developing budgets, and handling taxation. Moreover, they work on finding strategies to reduce costs and spending to optimize profits for the company.


If you have a passion for writing and narrating stories, there are numerous prospects to enhance your talent and transform it into a profession.

Copywriters are responsible for producing text that captivates, convinces, or instructs various individuals such as consumers, workers, and other interested parties, while also aiding businesses in establishing their brand message.

As a writer, you have a range of alternatives to explore based on your interests. You might also consider roles such as technical writer, UX writer, and content writer.

Account Executive:

An individual in the position of an account executive is highly skilled in establishing connections and maintaining strong relationships with various groups, including clients, prospective clients, sales teams, and company stakeholders.

Their primary responsibilities include initiating business deals and ensuring a positive rapport between the company and its customers.

This senior management role is an ideal choice for someone seeking a new challenge in their mid-career, with a strong drive and ambition to succeed.

Outgoing personalities are well-suited for this role as it requires exceptional networking and negotiating abilities.

Customer Support:

Customer support refers to the process of anticipating potential customer issues or inquiries and proactively identifying solutions and responses to those issues before they occur.

This approach involves a long-term, incremental strategy aimed at optimizing the value that customers derive from a company’s products or services.

Implementing customer support practices can lead to higher levels of customer satisfaction and loyalty, which in turn drives revenue growth and retention rates.

Given the significance of these outcomes to any organization’s objectives, the importance of customer success cannot be overstated.

Brand Management:

Branding is a marketing strategy used by businesses to establish a recognizable identity through the creation of a distinctive name, symbol, or design that represents the company.

The goal of branding is to actively shape how the company is perceived by potential customers and to distinguish it from competitors.

Through effective branding, businesses can capture the attention of their target audience, turn first-time customers into loyal ones, and convert passive customers into active brand supporters.

Strong branding is essential for businesses to differentiate themselves, leave a lasting impression, and elevate their success.

A Brand manager is a skilled individual who offers comprehensive marketing knowledge, brand evaluation, and solutions to achieve business objectives.

The essential components of a Brand Specialist’s work include research, planning, and strategy.

Social Media Expert:

A Social Media Marketing expert is a professional who works either inside or outside an organization and is responsible for overseeing, implementing, screening, and assessing the social media marketing initiatives and online presence of a product, brand, company, or even individuals.

Their responsibilities include developing and managing promotions, corporate information, and marketing campaigns for their employer across various social media platforms.

Social Media Marketing experts are responsible for creating fresh content for their organization’s social media channels, constantly exploring new ideas and strategies, and evaluating the effectiveness of those approaches.


In the field of technology, there is room for individuals with both technical and non-technical backgrounds. Regardless of your skills, experience, or point of view, you can contribute to the growth of tech companies and the advancement of technology. Therefore, you should explore the available opportunities that match your interests, prepare your LinkedIn profile, and check out our Jobs Board to discover current job openings at top tech companies.

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