How to use Google ads for your business
To run Google Ads for your business, you’ll need to access the Google Ads website. On the website, click on the “Start Now” button. After that, input your business information in the required field provided.
Then, link your accounts. Well, that’s not all to know about running a Google Ads campaign for your business.
In this article, you’ll be reading in detail, a step-by-step guide on how to run Google Ads for your business. Let’s begin!
How to use Google Ads for your Business
Here is a step-by-step guide on how to run a Google ads campaign for your business:
Step 1. Go To Google Ads Website
The first step to effectively run ads on Google is to navigate to the Google Ads website. To do this, enter your browser and input the search bar, the website that takes you to the Google Ads homepage (www.ads.google.com). The homepage is well-designed to allow an easy user experience.
The homepage is regularly redesigned by Google to ensure that it doesn’t pass a boring outlook. So, if the Google Ads website looks a bit different from how it was some months ago, don’t worry, you’re still on the right page.
After you have gained access to the Google Ads homepage, tap on the “Start Now” button. This button is usually located in the top right corner of the Google Ads webpage.
When you tap on this button, a new page will be displayed to you. However, before you gain access to the new page, a pop-up will be displayed.
The pop-up comes with the title, “Create Your First Campaign In Four Steps”. Just right below the pop-up, a button labeled, “Create Your First Campaign” will be displayed to you. Click on it and follow step 2.
Step 2. Input Your Information
After you have clicked on the “Create Your First Campaign” button, a new page will be displayed to you. The page contains several fields that require you to input your information. The information you provide to Google Ads via this page will shape the entire outlook of your Google Ads.
The information that you provide on this page would help Google to understand the kind of advertisement you want to run and what is well suited for you. Without inputting the correct information on this page, you may likely have a low conversation rate for your ad.
The information that you would be asked to input includes your business name, and what you want to advertise. To input what you want to advertise, you can insert your website URL for your business.
If you don’t have one, endeavor to create one. Alternatively, you could create a landing page where your clients can be directed to if they are interested in your service.
On the other hand, if you don’t intend to advertise a website, you can advertise your business phone number or an app download link.
However, if you don’t have any, you can click on the “Something Else” button. You’ll be displayed with other targeted options that you can select to place an advert on.
Step 3. Link Your Account
After successfully inputting your information in the required fields, another page will be displayed to you. On this page, you’ll be asked to “Link Your Account”. The reason for this is that Google uses the information on these accounts to ensure faster campaign setup on your ads.
The options that are available for linking your accounts include your YouTube account, Mobile App account, Google Business Account profile, and Phone Number. If you have any of these accounts available, it is recommended that you input any of them.
However, if you don’t have any available, then you can proceed to “Skip”. Later on, you would be provided another avenue to provide that information in the course of your Google Ads campaign.
So, ensure to keep those details handy or written in a paper because you’ll provide them later since you skipped them earlier on.
Step 4. Enter Your Goal
You’ll agree that for every ad campaign you run, there must be a goal. That is the case with running Google Ads, there must be a goal in running a Google Ad campaign.
The people who view your ad should be directed to act when they see your ad. So, for Google ads, there are a lot of goals available for you to pick from for your ad to make its impact.
If you run an ad on a product, you can select the “Purchases” goal. On the other hand, if you want your ads to get information from users, you can select the “Submit & Form” goal.
You can also select “Phone Call Leads” if you want to obtain the contact information of your audience. Other options available to pick from include “Brand Awareness”, and “App Downloads”.
If you want a detailed goal, you can click on the “See More” option. In this option, more detailed options allow your visitors to perform a streamlined action. For instance, the “Get Directions” goal allows your user to get directions to get to a particular destination.
The “Book Appointment” goal can also be practical if you offer a service and you want your audience to be able to get in touch with you. You can also use the “Sign Ups” goal to enable your users to get registered to a platform or something you’re offering.
Step 5. Choose A Campaign Type
Google Ads solely desires every one who wishes to perform a campaign type to perform all types of ads using all the ad formats available. This is possible through the Performance Max feature on Google Ads.
However, to get more flexibility, you can decide to select any Google Ads format of your choice without being forced to run across all platforms. You can either choose the “Search”, “Display”, “Video” or “App” campaign types individually.
For instance, if you choose the “Search” campaign type, your ads would only be displayed on the search results of those who insert your keyword on the Google Search. On the other hand, if you select to use the “Display” campaign type, your ads would be shown on the websites of people with Google AdSense on it.
However, the frequency of your ads popping up would depend on the similarity of the niches and how your ads relate. It works the same way with the “Video” campaign type.
This allows your ads to be shown across YouTube videos. The reason you can choose individual campaign types of Google Ads is to ensure that you cut down on your budget especially if you’re a starter with Google Ads.
Step 6. Select Keywords
Generally, keywords allow you to target a particular audience of your choice. When running Google Ads, the use of keywords works similarly. With appropriate keywords, you can be able to target the right audience for your ad and get a higher conversion on your campaign.
For instance, if you input “data scientist in Ghana”, an advert would come up as the first result under the Sponsored tag on the Google Search engine.
That’s the exact work of inputting keywords on your Google Ads campaign. However, it is worth noting the kind of keywords for Google Ads and how they work.
The first kind of keyword is Broad Match keywords. These kinds of keywords allow your ad to pop up when the exact words or similar words are inputted into Google search engines.
For instance, if you use “data scientist in Ghana”, your ads would still pop up when users search for “data analyst in Ghana”, “data engineer in Ghana” and so on.
The next kind of keywords are phrase match keywords. These kinds of keywords allow your ads to pop up when the phrase used matches.
For instance, if you have inserted “data scientist in Ghana”, then ads would pop up when users search for “data scientist in Ghana for tech startups”, “data scientist in Ghana for firms” etc.
The next kind of keywords are the Exact Match Keywords. This keyword allows your ad to pop up when the exact words are used in search engines.
For example, if you have inserted “data scientist in Ghana”, then ads would pop up when users only search for “data scientist in Ghana” and nothing else.
Google Ads gives you more flexibility through search queries and keywords people search for on the google search unlike Facebook Ads that relies solely on Feeds and other channels to display your ads
Step 7. Create Ads
The next step after selecting your keyword is creating your ad. This involves that you set your ads in your desired format. The headlines, descriptions, site links, and other details are included to set your ads in a way to gives your ads a nice outlook.
If you’re a starter, be sure to look up similar ad formats in a different market to know the appropriate wordings and descriptions to use.
Step 8. Select Bid Strategy
This step requires that you set up a bid strategy for your Google Ads campaign. You’ll be presented with three options on this page. The options include Clicks, Impressions, and Conversion. Generally, Google pushes people to go for the Conversion option.
However, it may seem too complex for a starter to understand. So, selecting Clicks would enable you to monitor and set up your maximum Cost Per Click on your Google Ads campaign. It is the recommended and most common option to go for.
Step 8. Set Budget
The next step would be to set your budget for your campaign. Most of the time, an estimated budget is always stated according to the Cost Per Click amount you inputted in the previous step. This estimated budget by Google can be exorbitant.
So, don’t go for it if you’re just starting your Google Ads campaign. Instead, go for the Custom Budget option. Here, you are allowed the liberty to select your budget choice. It is preferable you start with a small amount of money and grow your money as your skills in running Google Ads improve.
Conclusion
Google Ads can appear complex without having the right information. In fact, to some people, it is not a recommended choice. Most of the time, the reason for this conclusion is due to the wrong information about how to effectively run Google Ads that can be fed to them.
However, thanks to this article, you’ve been able to get well-guided information on how to run a Google Ads campaign for your website. Implement the steps outlined in this article and you’ll surely yield results.
